Does $50,000 Make Art Go Viral?

The tech entrepreneur turned artist Matty Mo, just found a way to make $50,000 in less than three days. Before you write this feat off as a scam or scheme, there is valid proof that he did it.

Here’s what it took:

Screen Shot 2016-05-05 at 12.08.45 PMStacks of cash that appear to be $100,000 on sale for $5,000 a piece. Who wouldn’t trade up? In the Instagram post releasing this latest art project from the man who calls himself “The Most Famous Artist” he describes the piece this way: “Selling ten cash bricks on my website for $5k each. Yes, it’s real. And yes, it’s art.”

Unless you are one of the people to have dropped the $5k in order to get the cash brick, it is hard to know how much cash is actually in the stack. Matty Mo claims that if the seal that keeps the stack together is broken, then it is no longer an art object. It’s kinda like if you let your child finger paint over the Mona Lisa it becomes less Mona Lisa. Only this is with cold, hard cash.

Let’s be honest. If I hit rough times I might forsake the art and pay a bill or two with the stack of cash.

What is important about this story is less cash brick and more the art of making something viral. That talent is one Matty Mo has mastered. He has some of the most shared and photographed murals and artistic pieces in the U.S.A. He can post Screen Shot 2016-05-05 at 12.13.06 PMa project on Instagram and sell out of said project in a weekend. He isn’t just an artist, he is “CEO of an art brand” that is kicking some major ass when it comes to using social media and clout to reach as many people as possible.

I wouldn’t be surprised if Matty Mo’s middle name was Viral.

Do you think Matty Mo is an artist, or is he a marketer? Talk to us @StarterNoise #GoingViral

PS – if you want to be the most famous artist, just go to www.themostfamousartist.com and submit an entry to take over the Instagram or Snapchat. Seriously.

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