Not all new fashion companies are striving for major retail contracts or mass production. Many of today’s newest companies are honing in on local pride and pastimes, marketing to those that want to show off their local spirit and shared identity, their dedication to their city or state, and to the activities that make them unique. These are not your average touristy t-shirts, either. Partnering with local artists and photographers, tanks and tees from these companies offer a little something more – a glimpse into what makes a place and it’s people great.
Coloradical is one company that is taking the natural beauty of The Centennial State and turning the scenic vistas, mountains, forests and sunsets into t-shirt designs that are artistic and inspire people to “Answer the call of the wild”. The main man behind Coloradical, Adam Sikorski, has always thought that the love people have for the state is what has made his designs popular and his business so lucrative. In an interview with Westword, an independent newspaper in Denver, he says, “People just like what’s going on here, and they’re happy to be living here. People really like spreading a positive vibe and I think the brand fully embodies that.”
Smaller cities that might not be on the national radar are also coming up with their own branding and doing their part to crystallize the vibe of their city. Fayettechill out of Fayetteville, Arkansas, designs and sells tees, tanks, and accessories that represent the outdoor-nature of the cities inhabitants. My favorite design, though I have never been to Fayetteville, Arkansas, is a black bear with a kayak strapped to it’s back. Seems pretty chill and outdoorsy to me.
If there was any doubt that small, local production was important and lucrative, one just needs to look at the Wildfire Tees model. When wildfires started burning in various locations throughout Colorado firefighters and national guardsmen were called in, but the people who loved the state – current, former and future residents – wanted to do something, too. Wildfire Tees released limited edition designs from local artists, donating money to relief efforts. They did it again when floods hit the state. By the end of their campaign they had grossed over $600,000 in sales.
Whether in the face of disaster, to support a project they believe in, or for the pride of their hometown, many people are willing to purchase a tee or accessory that allows them to show their support. How could this model be used today to get money to important projects and efforts where you live? Share your thoughts with us at @StarterNoise using hashtag #WearLocalSpirit