Money is key when getting a product off the ground. Luckily, raising money has become easier because crowdfunding is the go-to method for raising capital for new business ventures. Why is crowdfunding so wildly successful? Well for starters, it has the ability to reach a more diverse group of investors. Not only are big shot investors invited to participate but also small, lower level investments or even ‘the average Joe’ are welcome as well. Creating a badass crowdfunding campaign isn’t a piece of cake so here are a few tips to help you rock it.
- Dive Deep Into Emotion
Generally, we are told to keep business and emotion separate. But when you are creating a crowdfunding campaign, you want to appeal to the masses. Create a marketing strategy that is unique and steps away from the corporate world. Make your message appeal to emotion so that more people will be intrigued and interested in investing.
- Give A Gift
People love free stuff. Whatever it may be, we are more apt to do something if we get something worthwhile in exchange. Give away a free sample of your product, a t-shirt, coffee mug, laptop sticker, or whatever… This list could go on forever so be creative and have fun! Check out some awesome campaigns on KickStarter.
- Create A Timeline
Be specific with what date you want to launch your campaign. Make sure that you plan accordingly, giving your team enough time to effectively create a sustainable marketing plan. Pay attention to holidays, religious events, and other major launches. You want your campaign to stand out and not be overshadowed by something else.
- Deliver A Positive Image
Most crowdfunding campaigns have a well-thought out video or narrative to go along with their products. You ultimately want the campaign to go viral and reach as many people as possible because more people = more money. So support your video with facts and figures that will enhance your product’s functionality and potential.
Creating a successful crowdfunding campaign is far from easy. It takes a lot of brainpower and creative genius to put together an effective plan. Take your marketing plan step-by-step to ensure you aren’t overlooking anything that would be an asset to your campaign. Most importantly, always deliver on whatever your product promises because anything less than a satisfied customer will hinder your success.
Have any other tips for creating a killer crowdfunding campaign? Tweet @StarterNoise to let us know!