Incredible! In case you missed it, Pepsi released an ad, which they quickly pulled, where Kendall Jenner solves the Black Lives Matter protests by handing a cop a Pepsi. Who knew volatile social issues could be solved so easily? Imagine what would have happened if the store had been carrying Coke. Look out AIDS epidemic and world hunger because if Kendall gets her hands on a Coke, you could be in real trouble!
Pepsi received some backlash for the ad and had this in response “Pepsi was trying to project a global message of unity, peace, and understanding. Clearly, we missed the mark and apologize.” But I respect Pepsi’s boldness, and honestly, someone had to take a stab at making a buck off the current protests swirling around police shooting unarmed members of the African-American community.
Corporate fat cats trying to make a profit off of black culture isn’t something new. White people have been capitalizing on black culture since they stole rock and roll, and Elvis started swinging his hips and buckling his knees. And now white people are still stealing their moves to varying success. Take a look at Hannah Montana who wised up and “borrowed” from black culture when she became Miley Cyrus. Now she’s making millions by twerking and hanging around Juicy J. Good on you.
I think it’s a good thought, corporate fat cats. Capitalizing off of social movements and minority cultures is engrained in America’s economic DNA, and it’s a proven formula. I just think you might be fat catting for the wrong product. People don’t believe that Pepsi is going to end any kind of protest or elicit a cheer from just about anyone. Pepsi just doesn’t make anyone that happy. It’s also not very good. It’s for when the vending machine doesn’t have Coke, and you’re not adventurous enough to try a Mountain Dew.
But if Kendall Jenner hands the cop, I don’t know, let’s say … the original, and now illegal, Four Loko … well, now I buy the reaction of the crowd going crazy and people not wanting to protest. Someone hand a cop a Four Loko at the next BLM protest, tell them that the original Four Loko is legal again, and I’d be willing to bet my StarterNoise salary that nobody’s going to want to march or chant after that. People are going to run to the nearest hospital, grab the closest IV, and mainline Four Loko straight to their dome. Seriously, do it. Hand a cop a Four Loko at the next BLM protest, and I’ll give you my StarterNoise salary. I’ll even leave my email address when you need to reach out to me to collect on the bet.
I respect the hustle corporate fat cats, you just backed the wrong horse.
Jack’s motto of “good vibes and high fives” has often gotten him in hot water with the vibe-less/hand-less community. Jack has worked for Robert Downey Jr.’s production company based in Venice Beach. Robert Downey Jr. would go on to say that he’s never seen cleaner toilets in all his days. Jack is now based out of Boulder where he makes a living writing cartoons, unless you’re a woman at a bar, in which case he’s an oil tycoon. In Jack’s free time he’s become an avid supporter of charity work, but in a very abstract way.