Ashton Kutcher and Mila Kunis announced that they will be selling “Quarantine Wine” to aid those suffering because of the pandemic.
— ashton kutcher (@aplusk) April 19, 2020
The celebrity couple is partnering with Nocking Point Wines and Battle Creek Cellars to launch their very own Quarantine Wine. The wine is a 2018 Pinot Noir from the Willamette Valley, made by lead winemaker Sarah Cabot of Battle Creek Vineyards.
The four charities that will share the profits from Quarantine Wine are Give Directly, which provides cash grants to SNAP families in hard-hit areas; Direct Relief, which donates medical equipment and PPE to healthcare workers; the Frontline Responders Fund, which delivers PPE and ventilators to hospitals and other healthcare facilities; and America’s Food Fund, a collaboration between Feeding America and chef José Andrés’ World Central Kitchen.
So how can you get your very own bottle of Quarantine Wine? All you need to do is go to officialquarantinewine.com. It retails for $50 for two bottles or $40 for members of the Nocking Point Wine Club.
“Crack open a bottle of this wine, enjoy a virtual happy hour with a friend or loved one, and write (or draw!) who you’re toasting to from the comfort of your own home. Snap a pic and post it using #QUARANTINEWINE, #PPE, and #SOCIALDISTANCING to spread the word about this awesome wine and fundraising cause,” Kunis and Kutcher ask. “We hope that you enjoy this wine as much as we do and we can’t thank you enough for your support!”
Watch their full video below.
In search of the next big thing? Just look to Sarah, our resident expert on the coolest trends, from fitness apparel to cocktails. A visionary leader for Tulip Strategies, Sarah has a hawk’s eye for spotting upcoming trends and creating viral marketing campaigns. Account Director at Tulip Strategies and Co-Founder of StarterNoise.