Theragun, Now Therabody, Launches A Brand New Line.
Percussive therapy guns are trending all over Instagram and the rest of the internet. Social media is flooded with slow-motion videos of athletes’ muscles rippling under a device that looks like, well, a gun.
Let’s dive deeper into this trending social-media-fueled wellness flex.
What is percussive therapy?
Percussive therapy is a form of soft tissue manipulation (the same thing that a massage therapist does to you during a massage) intended to reduce muscle soreness and increase range of motion.
A percussive therapy device is “created to send targeted vibrations and pressure to your muscles as a way to treat and manage muscle soreness, decreased range of motion, stiffness, etc. Most percussive therapy devices actually use a hammering or thumping movement in addition to vibrations. Some models also use circular motions, and most offer varying speeds and pressure.
What’s so great about percussive therapy guns? Because they are so powerful, these devices are believed to reach layers of muscle much deeper than where human hands, a foam roller, or many other methods can.
What is Theragun?
Theragun is one of the best-known names in the “percussive therapy” game. Now, the company announced it’s rebranding to “Therabody.” Not only that, but the company is also debuting a whole new line of products: its fourth generation.
The fourth generation of Therabody’s percussive therapy devices includes the Theragun PRO™ ($599), Theragun Elite™ ($399), and Theragun Prime™ ($299). The brand also launched a smaller, portable device called the Theragun Mini™ ($199), making the product more accessible to consumers. The devices are reportedly much quieter than previous models, which were said to have sounded a bit like power tools. The new devices are also Bluetooth-enabled to integrate into a new Therabody app, that delivers easy-to-navigate, guided treatments based on your concerns.
I have a feeling we’re going to see more of these viral, muscle rippling videos- and now, we’ll be seeing them of everyone from pro-athletes to weekend wellness warriors.
Check out Therabody’s newly-polished site to take a look at the brand new products!
In search of the next big thing? Just look to Sarah, our resident expert on the coolest trends, from fitness apparel to cocktails. A visionary leader for Tulip Strategies, Sarah has a hawk’s eye for spotting upcoming trends and creating viral marketing campaigns. Account Director at Tulip Strategies and Co-Founder of StarterNoise.