Pepsi Tries Ending Racism and Fails

Incredible! In case you missed it, Pepsi released an ad, which they quickly pulled, where Kendall Jenner solves the Black Lives Matter protests by handing a cop a Pepsi. Who…

Locally Crafted, Globally Sought

I don’t fall in love with brands. Of course there are exceptions – Café Bustelo Coffee, Stance Socks, and the Denver Broncos come to mind. But generally speaking, I am…

Is a Woman's Chest the Next Billboard?

Marketing is a field of work that is constantly subjected to experimentation.  There’s countless times through the last two decades where a bold marketing strategy changed the landscape – and…

On this Site One Minute of your Time Means Making a Difference

Three years ago, Vincent Touboul Flachaire’s grandmother gave him a Christmas gift that would change his life. The gift was the book “Building Social Business” by Muhammad Yunus. The book…

Advertising: Coming Soon to a Netflix Account Near You?

Cord Cutters News and Motherboard made waves across the internet this past Monday by hinting at the idea of Netflix adopting both pre and post-roll advertisements for some of their…

Forget the Flyers and Advertise Your Startup Online

Once you have your startup running, it’s time to put some energy towards advertising. Even if you don’t have a budget for gaining new customers, you can still take steps…